Energica Motor Company S.p.A. sets a new strategy for next year’s business value, the “Value Plan”, based on 2 different programs.
Value Promotion. The used market warrantee program
Energica is working on a plan to warrantee the value of 2 years used Energica motorcycles. The plan is based on a package of measures including that the manufacturer will guarantee the value of the vehicles sold minimum 50% of the initial price after 24 months, VAT included. The plan works as follow:
- Trade-in of the motorcycle for the purchase of a new Energica model: The official Energica Dealer undertakes to evaluate the motorcycle given in trade-in at 50% of the retail price + € 6.000,00 VAT Included. This part is paid as over-valuation by Energica.
- Super-warranty of the battery for 100.000km or 5 years [1]
After 24 months from the motorcycle registration (minus 1 as notice), the Customer, based on its own feeling experience, has to choose between the two options.
The trade-in of the motorcycle will be up to the local dealer that originally sold the bike. The extra bonus will be paid directly to final customers by Energica Motor Company. The plan is covered under the “sales support costs” approved in the official business plan.
Fast Charge Infrastructure Program
Energica is the unique EV Motorcycle with DC fast-charge technology based on CCS Combo that allows the bike to charge 80% of battery in 20 minutes.
Energica intends to deploy an installation plan of fast charge points targeting the best roads motorcyclists love to ride through.
In partnership with several companies (Utilities, Hardware provider, charging services) Energica will either co-finance the installations of dedicated chargers (DC technology 20kw, Combo CCS standard plugs) or facilitate the access to existing ones. This will allow Energica customers to enjoy the best roads without any range anxiety. Automotive industry and Governments are investing on the main corridors but Motorcyclists like riding mountains/hills/sea roads often located far away from them. Energica will fill the gap to guarantee EV motorcycle rides.
A detail plan on routes is in process according to Energica dealership network and a first round of installations has been identified in some locations in Italy and in California to be deployed by 2017 season.
In the areas where charging network are already available Energica facilitates customer to used them. In The Netherlands Energica has the option to use fast charge network for free thanks to an agreement with Fastned Company that provides 4 years fast charge through the growing network with 20-30 minutes average charging time.
Energica intends to develop a plan according to EV sales growth and market regions in partnership with EV infrastructures players.
The fast-charge installation project foresees multiyear plan with prospective investment up to 1.mln € according to market areas and needs, starting from for Italian region and California, to be deployed by spring 2017, covered under the marketing budget.
[1] Whichever occurs sooner